Item Name	Nikon 1 J1 10.1 MP HD Digital Camera System with 10-30mm VR 1 NIKKOR Lens (White)
Price	$599.00

Moments from your amazing world are captured using a highly responsive autofocus and super fast shooting speed. A camera so versatile you can even snap photos while recording movies. Unleash your creativity with Nikon 1—offering a balance of high performance, advanced features, portability and a newly designed interchangeable lens system.

Infuse your world with photos from every moment and connect as never before.

Revolutionary new Nikon 1 system breaks visual barriers

Nikon brings an evolution in imaging technology, starting with a newly developed Nikon CX-format super high-speed AF CMOS sensor that powers every capture.

Motion Snapshot brings photos to life

Simultaneously capture Full HD (1080p) movies and photos

Autofocus keeps everything sharp, working double duty to simultaneously capture both movies and photos. With a single touch using Smart Photo Selector there are no more imperfect photos.

Creativity expanded with 1 NIKKOR Lenses

Compact, light, high performance optics

1 NIKKOR lenses feature vibration reduction (VR) to keep photos sharp, extending a heritage of precision symbolized by durability, superior image quality and optical excellence.

EXPEED 3 processor

Witness outstanding image quality, tone reproduction and advanced autofocus at unprecedented speeds.

Low light

Produce amazing photos in all those moody environments. Easy access to advanced features are hallmarks of the Nikon 1 system. Even advanced features for photos and movies can be created with one-click ease.